The Farmer Direct Verified® (FDV) mark is a symbol of the promise we make to our farmer partners and to you. A promise to provide digital traceability, economic transparency, and demonstrated ethical business practices.
Real-time transparency
Farmer Direct Verified® combines IBM Food Trust® and other proprietary systems with technologies accessible wherever coffee is grown to create real-time traceability and connectivity on a global scale. This solution grants insight to the brands we work with and the consumers who drink FDV coffee. With the scan of a QR code, you see the journey your product takes, from farm to cup.
All the information, from crop to cup
WHAT WE TRACK
FDV collects 50 unique data points from farmer to finished product, bringing a global story of farmer empowerment and transparency to the consumer experience.
WHY TRACEABILITY MATTERS
Ethical supply
chains are
transforming lives
Economic Accountability
Transparent disclosure of costs and income for everyone from farmer to retailer
Farmer Inclusion
Improving farmers’ access to fair markets, profit opportunities, and downstream partnerships
Brand Protection
Sustainable, traceable coffee and data to prove it
Get the full story; make the right choice
Our mission is to create meaningful change in the lives of coffee-farming families and their communities and to connect the world through great coffee.
We built FARMER DIRECT VERIFIED® because we believe transparency is central in building business with both our farmer partners and our customers.
WESTROCK COFFEE, 30 Collins Industrial Place, North Little Rock, AR 72113, Email: info@westrockcoffee.com, Phone: 501.975.1514
® 2021 Westrock Coffee Company, LLC
To learn more about Westrock Coffee Company, our values, and our coffees, visit www.westrockcoffee.com
For 12 years, we have been committed to establishing ethical business partnerships with coffee farmers around the world.