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Farmer Direct VerifiedFarmer Direct Verified
Farmer Direct VerifiedFarmer Direct Verified

GET THE FULL STORY,

MAKE THE BEST
CHOICE

Farmer Direct Verified TM logo in green

The Farmer Direct Verified® (FDV) mark is a symbol of the promise we make to our farmer partners and to you. A promise to provide digital traceability, economic transparency, and demonstrated ethical business practices.

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Real-time transparency

Farmer Direct Verified® combines IBM Food Trust® and other proprietary systems with technologies accessible wherever coffee is grown to create real-time traceability and connectivity on a global scale. This solution grants insight to the brands we work with and the consumers who drink FDV coffee. With the scan of a QR code, you see the journey your product takes, from farm to cup.

All the information, from crop to cup

demonstrative graphic showing the FDV process

WHAT WE TRACK

FDV collects 50 unique data points from farmer to finished product, bringing a global story of farmer empowerment and transparency to the consumer experience.

7 fdv coffee origins info
20910 farmers selling coffee info

WHY TRACEABILITY MATTERS

Ethical supply

chains are
transforming lives

Economic Accountability

Transparent disclosure of costs and income for everyone from farmer to retailer

Farmer Inclusion

Improving farmers’ access to fair markets, profit opportunities, and downstream partnerships

Brand Protection

Sustainable, traceable coffee and data to prove it

Get the full story; make the right choice

Our mission is to create meaningful change in the lives of coffee-farming families and their communities and to connect the world through great coffee.

We built FARMER DIRECT VERIFIED® because we believe transparency is central in building business with both our farmer partners and our customers.

To learn more about Westrock Coffee Company, our values, and our coffees, visit www.westrockcoffee.com

For 12 years, we have been committed to establishing ethical business partnerships with coffee farmers around the world.

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WESTROCK COFFEE, 30 Collins Industrial Place, North Little Rock, AR 72113, Email: info@westrockcoffee.com, Phone: 501.975.1514

® 2021 Westrock Coffee Company, LLC

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